Kendall Jenner’s acclaimed tequila brand, 818, brought the desert to life with its own vibrant celebration, alongside the legendary Coachella festival. The landscape was transformed by 818 Outpost into a 1960s-inspired Autocamp Soirée, blending the refined glamour of Slim Aarons’ photography with the relaxed allure of mid-century modern aesthetics.

BRYANT brought the vision to life, curating a series of visually captivating moments throughout the event. Alongside the iconic rhode booth, a bold entrance sign paired with a vintage car provided an instantly instagrammable welcome, while a circular bar served refreshing 818 cocktails to guests under the desert sun.

Oasis Avenue showcased sponsor activations - each uniquely tailored to reflect the brand’s identity - creating immersive and interactive experiences. Vintage Airstreams and thoughtfully designed lounge areas offered both stylish comfort and delicious food options, allowing guests to relax and take in the day’s music and energy.

Performing under his DJ alter ego, DJ Pee Wee, delivered a high-energy closing set that seamlessly complemented the festival’s vibe. The set fused nostalgic ’70s Motown vibes with his signature drum-and-groove flair - dramatically pivoting from vinyl cuts to live percussion on the spot.