BRYANT reimagined one of Los Angeles’ most iconic destinations in celebration of Amazon Prime Day & Amazon Essentials x Sofia Grainge, transforming them into immersive sanctuaries of storytelling and style.

The experience opened with the evening Prime Day Celebration as guests stepped into a Beverly Hills rooftop party brought to life through arched bar fronts, canopy cabanas, and natural textures that evoked old-Hollywood elegance. Entertainment unfolded at every turn - synchronised swimmers, a resident magician, a fortune teller, and a DJ set by Amazonica - while specialty activations including a candy cabana, bespoke pizzeria, and signature spritz bar created a playground of discovery and delight.

The following day, the Prime Day Activation revealed a sanctuary designed for creators. A mediterranean inspired garden trellis structure, framed immersive brand environments showcasing over 400 Prime Day products. A dedicated content studio, created in collaboration with Pinterest, offered trend-led sets for capture, while the Prime Day Café and curated meeting spaces fostered authentic exchange between creators and brands.

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Alongside the Prime Day Activation, Amazon Essentials x Sofia Grainge debuted their new collection with a more intimate lens - an enchanted dinner with tactile tablescapes, and sensorial storytelling. Softly lit product showcases, bespoke strawberry jams and carefully curated departure gifting extended the warmth of the collection while creating lasting, shareable moments.