
To celebrate the launch of Estée Lauder's new fragrance, GLIMMER, BRYANT took over an iconic two-story venue in New York’s West Village, transforming the space into the world of GLIMMER.
The experience opened with a VIP celebration alongside Hailee Steinfeld, before welcoming the public into a multi-level takeover of interactive and sensorial moments placing GLIMMER at the heart of New York amidst the energy of Fashion Week.


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